How to structure your site for easy and automatic SEO

On-page SEO is the process of ensuring that your site is readable to search engines. Learning correct on-page SEO is not only important in ensuring Google picks up the keywords you want, but it is an opportunity to achieve easy wins and improve your website’s overall performance. These best …

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Web Scraping with Python

The need to scrape websites came with the popularity of the Internet, where you share your content and a lot of data. The first widely known scrapers were invented by search engine developers (like Google or AltaVista). These scrapers go through (almost) the whole Internet, scan every web page, extract …

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Getting Listed Online

Whether you are a local, regional, or multinational organization, there are simple steps you’ll want to take to strengthen the prominence of your brand on the web. Why take the time to get your company listed? First, you want to dominate search results when visitors search for your brand …

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How to Leverage SEO for your Business

It is definitely tough out there in cyberspace. Your website has to compete with many others for attention. So how do you ensure that the right people find their way to your site? One of the most effective, and least costly, is to optimize your website to take advantage of …

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Using Metadata to Promote Books Online

Whether you’re an author or a publisher, metadata—that is, the data that describes and differentiates your book—should be one of your biggest considerations. It’s of huge importance to your customers because it brings a book to life for the buyer and provides important details on what …

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Which Advertising Media Should You Use?

Because you need to discover the advertising methods that work best for you, it is critical to monitor all responses in relationship to the dollars spent. Ask all customers, “Where did you hear about us?” and note their answers and the date—a simple way to monitor results. When you …

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Bulk Email Marketing

Online marketing has been around since the beginning of the Internet. Although many firms have used it over the years, they often selected this approach more on the basis of low cost and personal preference than effectiveness. This no longer need be the case; online marketing can now be effective …

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How to use Microformats to Benefit SEO

A growing problem emerged in the Internet in the past couple of years. There's literally billions of websites and webpages with an infinite amount of information—all completely unorganized... A bureaucratic nightmare!

There are endless pages about movies, customer reviews, local businesses, product catalogs, and so on, and there has …

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Black Hat SEO Techniques

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don't solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. The …

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What is Search Engine Indexing?

Google and others are indexing more pages than ever. Many of the modern search engines now boast upward of a few billion indexed documents. Here is how Wikipedia describes the process of search engine indexing:

Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval …

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Delay Script Loading to Improve SEO

You can improve page load times by delaying the loading of your scripts until some or all of your body content has displayed. For nonessential services (advertising, interface enhancements, surveys, etc.) this technique can boost the initial display speed of your pages. You can also load scripts, such as Ajax …

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Using Comments on Wordpress for SEO Purposes

The comment systems and how to integrate them into your site, is an important, yet often over-looked piece of the on-site SEO puzzle. The comments on your site are VERY important.  A lot of comments tell visitors that your site is busy.  If it’s busy, then it’s likely …

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Best Hosting Options for SEO

Not all hosting types are created equal. If you are just starting a site, you may be able to get by with a shared host. As your site grows, so will your technical requirements to support the accompanying influx of new visitors. Leave room for eventual hosting upgrades should your …

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Can Google Index Your Site?

Are the pages on your domain/ web-site freely crawlable by Google spider? If Google spider fails to crawl and index any web-site page, Google will be unaware of its existence. So, the web masters need to generate well optimized sitemap xml file to ensure that Google robot crawls and indexes …

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