We'll get into writing your sales page in a second but first, how much are you going to charge for your web based report?
Let's break it down.
If you charge $5 for your report you're going to have to sell 200,000 copies to reach your goal.
If you charge $20 you're going to have to sell 50,000 to reach your goal.
If you charge $100 you'll have to sell 10,000 to become a millionaire.
Do you think it would be harder to convince 10,000 people to buy a one hundred dollar product or convince 200,000 people to buy a $5 product?
This is why it's important to look through the SRDS data cards and see how much people are paying already for products in your niche. If you are trying to sell to a list of people who have bought a similar product for $200, you don't want to insult them by only charging $20 for yours.
This works on the web too, especially with blogs. Figure out who your competition is and what they are selling their products for. Then price yours the same or more.
But really, the only way to figure out your price is to test. Run a split test where the only variable you change is the price. You might be surprised you get more sales at a higher price. It has to do with human psychology, where we perceive something of a higher price to be higher value, although it's probably not true. The keyword there is perceived, you want people to perceive your product to be high value.
OK, now you've got your product (or at least a good idea for what you're going to create).
But how are you going to sell it?
Yeah, you can slap up a website but how are you going to get people there and then convince them to buy? We'll get to traffic techniques in a little. But first let's talk about copywriting. This is perhaps the most important skill you should develop. It will help you improve all areas of your life, it's an invaluable skill you can carry with you into anything you do. Being able to express your ideas in a clear and concise manner is vital to your success, not just with internet marketing, but with everything.
The written word is the basis for everything including advertising. Most people have built in governors, censors between your brain and your fingers. You must get rid of these. The first time you write an ad it should flow out of your without thinking. Don't worry about grammar, sentence structure or if what you are saying could get you in hot water with a regulatory agency. Just because you write it down doesn't mean you are going to publish it.
Most copywriters are trying to wear two hats at the same time. There is a time for writing and there is a time for editing. Each task takes two different parts of your brain to accomplish.
And there is a difference between work like research, fact finding and interviewing and creative work like copywriting. The “sales detective” research part is completely logical thinking while writing is creative. But copywriting shouldn't be creative in the way you might be thinking since it's based on old-school sales techniques, plain language and conversational tone. Cutesy slogans and fancy words have no place in direct response. In fact, you can answer any question you might have about your sales page by asking yourself the question, “Would this help a salesman sell face-to-face?”
Imagine two door-to-door salesman walking down the street. The first salesman knocks on doors, gives his pitch and asks for the order. If what he's doing is effective he will have a pocket full of cash at the end of the day. If what he's doing doesn't work he'll know because his pockets will be empty. But he'll know. The second salesman just walks down the sidewalk hollering a slogan at every house. At the end of the day he won't know whether he had any effect at all on sales.